9 Easy Ways To Increase Your Website's Domain Authority (2021)
In today's blog post, I'm going to show exactly how you can easily elevate your domain permissions.
Not only that, we will also discuss:
- What is Domain Authority or DA?
- What is page authority or PA
- Difference between DA and PA
- how you can significantly increase your domain and page authority
- How Domain Authority Can Help Your Blog and Business in Real Life
Let's dive right into …
Domain Authority: An Introduction
What is domain authority?
Domain Authority is a website ranking score (developed by Moz, a leading SEO software company) that predicts how well your website can rank on search engine ranking pages (SERPs or Google Search).
Domain Authority, or DA, indicates the authority of your website and ranges from 0 to 100 (the higher the better the chances of your authority).
How is the domain entitlement calculated?
The calculations are based on complex machine learning algorithms that take into account many factors that Google is “likely” to use to determine the ranking of the website.
Of these ranking factors, the main one is the number of root domains you have associated with and the total number of backlinks your website has received over time.
What is page authority?
The page authority is also a website ranking score (from Moz) that predicts everyone's ranking ability specific page of your website on google. It's also based on a scale of 1-100 (the higher the better).
In case you are wondering, page authority is also the result of many factors, and one of the factors is the domain authority of the website itself.
What is the difference between DA and PA?
The basic difference between domain authority and page authority is that domain authority is the authority rating of the entire website or subdomain, while page authority is the authority rating of a single page of a website.
You have the same DA on all pages of your domain, while the PA changes depending on the performance of a single page.
A page with more backlinks, social shares, etc. has the same domain permission but a higher page permission than a page with fewer links and social shares.
Why is Domain Authority important?
Domain Authority is not a factor that Google takes into account when ranking websites, but it is very popular because it provides an easy way to assess a website's potential in the SERPs.
Here are a few more reasons to explain why domain authority is important to website owners:
- Easy way to rate websites or check their ranking potential in a post-pagerank era (if you don't know what page rank it is, Google will rate websites based on quality but has been retired (or not publicly available made)) no more.
- Domain authorization serves as an easier way to explain to customers and non-technical website owners who want to know how their website is working.
- The DA PA score is still widely used by advertisers and customers looking for sponsored posts and paid campaigns to quickly assess the quality of the website and the potential price of the business. (Please note: this is not the exact way to measure a site's performance, which is better possible with a tool like SEMrush.) ThereforeIf you're looking for sponsored posts or want to monetize your website, there are a few ways to boost your domain authority's score a little too.
- Domain Authority is not an accurate means of assessing the performance of a website, but it is a very good means of quickly getting an idea of how your website is performing (or when comparing similar websites).
How do you explain domain authority to your boss or clients?
If you're having trouble explaining your boss (who wants you to increase their domain authority) or customers (who will only sign this sponsored deal if you meet their DA requirements), here's how you can explain domain authority to them .
You should know that lower domain authority scores don't mean your website is incompetent or ranked badly.
There are millions of websites (I have some niche websites like this) that don't have domain permissions greater than 10 or 20 but are getting millions of pageviews every month.
The website's performance is influenced not by factors like domain authority, but by the quality of your content, the competition (number of competing websites) for the phrase or topic you are targeting, and Google's ranking factors.
Likewise, a website with high domain authority and no traffic or rankings is definitely a thing but of no value since you have no traffic or leads from it.
So, as long as you have traffic (and an upward trend that you can check with tools like SEMrush) and convert it well, you don't have to worry too much about domain authority.
Best Tools for Domain Authority Checkers (DA PA Checkers))
1) Link Explorer
You can check domain and page authority using Moz's official tool, Link Explorer. (You need to sign up, but not many would mind.)
I just entered Ahrefs as the domain to check the authority of and here is the result.
Ahrefs has a domain authority of 76.
If you want page permission, you can select the "Exact Page" option from the drop-down list in the URL field. This will give you the page permissions for that particular page.
Aside from all of this information, Moz's Link Explorer gives you additional (and very useful) data on the following topics:
- Total number of linking domains (websites linked to Ahrefs)
- Inbound Links (number of unique pages associated with Ahrefs)
- Ranking keywords (an estimate of the number of words a website will rank for)
- You will also get data on the total links gained and lost in a given amount of time
- Data on the most frequently used links to the site, the top anchor text used to link, and a table of link domains by domain authorization.
All of this data can be exported for further analysis.
In my view, this is pretty valuable information to get through a website and you can upgrade to get more detailed information if you prefer.
Mozbar is Moz's SEO toolbar that allows you to get information about websites like DA, PA, referring domains, etc. right in the SERPs.
Since it's a Chrome extension, you can click it on any website you visit to see details about the page, such as: B .:
- On page elements: Page title, meta description, meta keywords, header tags, text formatting and alt text
- Page attributes: IP address, loading time, canonical tags, meta robot, Google cache URL
- Markup: Scheme markup, microformats, twitter card, etc.
- HTTP status of the page
- Link highlight: You can highlight links based on internal links, external links, and followed status.
The premium version offers more features like keyword difficulty and much more.
3) Bulk Domain Authority Checker: SmallSEOTools
If you want to check the domain eligibility of multiple pages in bulk, you can use tools like SmallSEOTools to do this.
Other bulk DA reviewers are RobinGupta, PrePostSEO, etc.
These DA PA checkers don't give you as much data as Moz's Link Explorer, but they are more than enough if you just want to compare the DA score of multiple URLs.
Not that you've learned all of the basics of domain authority. It is time to understand how to use the right techniques to increase your DA.
In summary, increasing your domain authority means improving your SEO, off-page SEO, and improved branding. Simply put, in order to improve your domain authority, you need to focus on improving your website.
Let's dive in.
1) Improve your on-page SEO
Proper on-page SEO is critical to increasing domain authority. On-page search engine optimization is about how well the content of your blog is optimized.
There are a few things to do on time on the page.
Here is a quick checklist of all the SEO factors on the page to consider:
- Have a keyword in your title tag. Also, try to keep the keyword at the beginning of your title, but don't always force it.
- Use SEO friendly URLs that are short and easy to remember and include the keyword.
- Maintain a hierarchy of headings (H1 & H2) in your content.
- When using images in the article, give all images the correct alt tags to provide context.
- Use outbound links. Link to relevant articles, show that you did your research, cite sources.
- Internal link of all relevant articles. It's like giving yourself backlinks
- Publish high quality long-form content.
- Don't forget to scatter the LSI keywords in the article and also try to use the primary keyword in the first 100 words.
I know there is a lot to digest. Here is a detailed guide to on-page SEO techniques to help you increase your DA.
Recommended: KWFinder Review – Why It's The Best Keyword Research Tool and Why You Should Use It
2) Write content that will attract backlinks
Current SEO trends suggest that creating links is not enough. You need to create content that commands links.
The best way to get high quality contextual links from the biggies in your niche is to create content that people will be happy to link to.
How about an example?
Brian Dean is known for creating practical, informative articles on his Backlinko website.
I copied his root domain into Ahrefs and clicked on "Best by links". You will be amazed how many referring domains he has on a single page of the website.
Check out this picture of one of his articles on Google Ranking Factors, which has over 3,600 referring domains, and the other data-driven article on Search Engine Rankings has over 2,800 referring domains.
The best advice I have for you for getting good links is link worthy content. You should strive to create content that draws links on its own rather than actively linking to it.
For example, if I had to link to this article, I would have to reach out to bloggers in the niche. This is a very good strategy, but it has a very low ROI. However, my post on SEO Statistics is one such post that draws links to itself every now and then.
Always try to be quotable.
Pro tip: Make sure you present your content in an easy-to-digest, yet engaging format. Use elements like table of contents, quotes from experts, multimedia, bespoke infographics, tables, etc. to make your content personable and relatable to it.
Here's a guide to securely creating backlinks and increasing your domain eligibility. If you're new to link building, here's a beginner's guide to backlinks.
3) Improve the page speed
Google has officially declared page speed to be a direct ranking factor. If the website loads quickly, visitors would love to spend more time on the website.
You can tweak simple things on your website like:
- Using a CDN service like Cloudflare, MaxCDN, or KeyCDN
- Optimization of the image files
- Remove the plugins that you don't use often
- Using a cache plug-in such as W3Total-Cache, WPRocket or LSCache
- Update WordPress to the latest version
- lazily loading resource-intensive elements such as images, videos, etc.
- Change your web font to the system default, etc.
If you find these tips overwhelming, you can hire a developer to do these tweaks for you.
Pro tip: Another key factor in increasing website speed is faster hosting. When I switched to WPX hosting (see my WPX hosting review), my website load time improved dramatically. They offer free CDN and free site optimization for longer loading times.
4) Check if your website is getting penalized
While Google penalties are in no way related to Moz's DA rankings, Google penalties can decrease your website traffic and thus affect your DA in the long run.
Discussing the A to Z penalties for Google is beyond the scope of this article. However, if you see traffic fluctuations (or a sharp drop in traffic) in Google Analytics, Search Console, etc., you may be facing a Google penalty.
Double check the traffic as these days google is very unpredictable with algorithm updates and you feel that a penalty is due to an algorithmic change that affects your ranking.
Pro tip: Be sure to read key publications, talk to fellow bloggers, and check out tools like SEMrush ($ 99.95 free trial) to see if the drop is actually the result of an algorithmic change (since then more than one Website has this).
After that, you can focus on getting your traffic and search rankings back.
5) Don't deny toxic links
If your website's backlink profile is filled with broken and toxic links, the domain authority won't move forward.
Moz prefers domains with high quality context links and toxic backlinks, or links from websites with poor quality content will only increase your Moz spam score.
Check out the types of links you should probably stay away from:
- Cheap comments and forum links
- Article directories
- Connect networks
- Footer links
- Sitewide links
- Web directory
Often times, your competitors will also build such toxic links in the form of negative SEO to pull you down the rankings.
Toxic backlinks need to be checked regularly (and can be done using tools like SEMrush).
Pro tip: Do you need more information about backlinks? We have a detailed, easy-to-understand beginner's guide to backlinks so you know which backlinks to look for.
6) Work on improving technical SEO
Most SEOs always boast about on-page and off-page SEO, but nobody cares about the technical SEO part that plays a huge role in increasing your website DA.
With Google's core web of vital importance, correcting your technical search engine optimization has become very important.
Optimizing your robots.txt or sitemap file may be boring, but it drastically helps search engines find and understand your website better.
List of some of the key steps to take when setting up your website in the first few days:
- Create a robots.txt file using the CPanel or Yoast SEO plugin
- Submit your website for indexing by Google and other search engines
- Have an SSL version of the site
- Make sure you don't index any author pages and other unnecessary pages from the SERPs
- Create a Google Search Console account and get your website
- Add schema markup to the site
All of the above factors will help you lay the groundwork from the start and, in turn, will help increase the site's domain authority.
7) Increase your social media presence
There are no official news or updates available on social signals that are a direct ranking factor. However, when you look at the top ranking pages, they have one thing in common: the number of social media shares is huge.
With a social media presence, you can not only increase the number of shares, but also strengthen your domain authority.
Try to be in places where your target audiences are. May that be Quora, LinkedIn, Instagram, Facebook or Pinterest.
This not only increases your referral traffic, but also increases your brand awareness quotient, which can contribute to an improved click-through rate in SERPs.
It's not that social shares help with direct ranking, but they can have indirect effects.
Let me explain:
Social shares are a sign that people found your content useful, interesting, or worthy of sharing with their social media followers.
When social shares are done on the right platform and by the right audience, you can get a ton of traffic.
A social share would also mean being exposed to your readers' audience, which will add to your brand awareness and in turn will help improve familiarity with the SERPs or advertising campaigns.
How to Increase Your Social Media Presence:
- Write articles that are useful and stimulate conversation or interest.
- Add a CTA for social shares or better yet.
- Use lightweight social sharing buttons located on the left to increase the chances of sharing (I use Social Snap for this). Read my in-depth review on Social Snap, which has tons of other features that can help you improve your social media game.
- Here are some tips to help increase your Facebook likes and shares
- This guide to Freezing Tweets will show you how you can use Frozen Tweets to get more traffic.
- Use click-to-tweet buttons throughout the article
8) Publish articles frequently and update old articles as well
The topicality of the content is a direct ranking signal in Google, as indicated by Search Engine Watch. Both Google and Moz want to know how recently your website was updated with new content.
In addition to updating the old blog posts, you also need to regularly post new articles on your blog.
Check out these actionable tips on how to properly update your old blog posts with new content:
- Add new and new information to the existing post and remove the old and outdated information
- Adding new images covers more data and graphic images
- Update so that your article can be scanned easily
- Rewrite your title and meta description to improve search engine visibility
- Try answering more questions in the post for the # 0 snippet leaderboard
- Check for grammatical or punctuation errors
- Update the date and republish the article
9) Build your brand
Building a brand around your blog is just as important as focusing on the SEO part.
Having your own base of loyal fans who love, relate to, and trust your work will help build your brand.
A well-known brand will also help you with search engine optimization.
But why take my word for it?
In a study by Search Engine Land and Survey Monkey, they asked nearly 400 consumers, "What is most important to you when deciding which results to click in a search engine search?" and nearly 70% of US consumers said they search for a “known retailer” to help them decide which search results to click on.
This is where branding helps.
Imagine if you are looking for a query and the third result in the top 3 results is a website that you know, bought from, and that had an overall good customer experience.
Wouldn't you click on the 3rd result right away?
Similarly, blogs or website owners with a well-received brand identity tend to get more mentions or links.
Here are some branding tips for you:
- Try to be real
- Add your own experiences to your blog posts or social media posts (they help people relate to you).
- Focus on feeding your personality with your writing
- Here's a guide on how to brand yourself on Twitter
- Work with influencers and use relationship marketing with other bloggers to get more exposure
- Be consistent with your brand identity (color palette, tone, etc.)
- Create a Facebook group or community around your blog topic. ((Please note: We have a thriving community of bloggers on Facebook. Click here to register for free.)
How can I increase the DA for new websites?
If you want to increase the domain authority of your new website I would say give it some time. In the meantime, follow the steps above to increase your DA.
I want to emphasize again that domain authority is not a ranking factor and is not used by Google or any other search engine. However, if you continue to use it, make sure that:
- Publish high quality articles,
- Build and Earn Links,
- Have a good presence on social media platforms
- Build a brand around your blog and
- Build a community of enthusiastic fans by creating value and differentiating yourself.
Conclusion: How do I increase my Domain Authority Score?
Hope you enjoyed our guide on how to increase your domain authority. The idea is that you need to focus on the overall growth of your blog, including content, technical search engine optimization, links, and social media presence, to keep the needle moving.
Domain Authority is a slow game and with patience and persistence in maintaining your website you will get there.
If you're still in doubt about how domain entitlement works or how to increase your DA, please leave a comment below and I'll see what we can do.
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