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Building A Website Without Content Is A Waste Of Time

Nov 17

When creating a website, it's important to keep in mind the end goal, the user's goals, and the information the user will require. The content has to center around the issues faced by the user and the solutions provided by the website.

It shouldn't worry about current coding styles or use a cookie-cutter approach.


Although Design Trends Come And Go, Keeping The User In Mind Should Always Be A Priority

Infinite scroll, hamburger menus, hero pictures, video backgrounds, and motion are just a few of the features people want most often when they contact me about designing their websites.

When seeking out a design firm, it is uncommon for a client to provide data about their website's audience, user needs, and end goals.

Website proprietors might be influenced by external factors such as design trends, rivalry websites, and their own impressions of what is modern and up-to-date in website design. This causes them to lose track of who is actually visiting their website.

The visual appeal or extra features of a website layout or blog theme are often the deciding factors in a user's decision to use it. It's an emotional buy that puts sentiment over the needs of actual customers.

After purchasing the stock theme, customers make their content fit within the predefined sections. Even worse, they may need a custom design to mimic the look and feel of a well-known rival's site.

This leads to dissatisfaction and buyer's remorse in almost all cases.

For this reason, it is necessary to first buy, then design, then create, and last publish the content. The steps in that itinerary are in the wrong order. It's aggravating because the process seems to be going backwards.


Web design


When Content Is Prioritized, It Guides The Process Of Making Thoughtful Design Choices

Documenting your ideal user flow, visitor pathways, and calls to action is essential after the graphic design phase is complete. Given that you'll need to modify the material to fit the site's aesthetic, this is the wrong approach. Actually, the opposite is what ought to happen.

Thinking about your website's or blog's goals is necessary before you fall in love with a competitor's site, want a standard WordPress template, or contact a graphic designer.

You should put down on paper who your target audience is, the problems they face, the solutions you provide, and the desired journeys they take on your website.

Visual design is crucial, but it must be used at the right stage of the project to guarantee that the website, content, and service are showcased in the best light.

Messaging and content serve as the website's skeleton and framework, respectively. This means they need to be scrutinized and documented extensively before any decisions about colors, fonts, or layouts are made.

The most important messages and data should be emphasized, and the design elements should highlight those. It's for this reason that, in most cases, content is more important than design when it comes to websites.

Pay Attention To The Appropriate Material

I agree that you should have at least some content ready before beginning the design process, but I disagree that you need have it entirely written. That's the kind of massive effort that would put off most website owners and companies.

In my experience, it's best for clients to zero in on the most crucial aspects of their websites. In the course of a typical transaction, I will look over their website to see if there is somewhere I think they may benefit from using custom design templates. The specifics of these will change based on the nature of the business, the type of clientele being served, and other factors.


Maintaining A Middle Ground

A website that prioritizes its content may not always be the best option. Finding a middle ground and strategically picking your battles is essential.

If you're up for the challenge, I'd suggest getting started with the basics: navigation, search engine optimization, and calls to action. Next, start honing in by analyzing user personas and the paths taken by site visitors.

Prioritize iconic elements and work them into the layout, beginning with the homepage and expanding outward. Focus on the user, their needs, and the desired outcome of the process at all times.

It's normal to feel overwhelmed by what seems like an insurmountable task at first, but you just need to break it down into smaller chunks and evaluate the whole list item by item.