Top Tips For Designing Your Website

May 1

Every business needs a website. Even if you have a bricks-and-mortar company, potential customers will invariably look for your website before they visit or call you. If you don't have an online presence then it's highly likely that you will be losing business to your competitors that do.

In this article, we will give you some top tips for designing your website.

An Appealing Design

Your website should be designed with your target audience in mind. What are they looking for when they come to your site? Make sure your content and design appeals to them.

Include A Call To Action

What do you want visitors to do when they come to your website? Make it easy for them to take that action with a clear call to action. Include a button or link that is prominently displayed and takes them to where you want them to go.

Make It Mobile Friendly

More and more people are accessing the internet from their mobile devices. Make sure your website is designed to be viewed on all types of devices, from desktop computers to tablets and smartphones.

Optimize Your Site For Search Engines

Make sure your website is designed in a way that makes it easy for search engines to find and index your content. Use keyword-rich titles and descriptions, and structure your site in a way that makes sense. This will help you attract more visitors from organic search.

Use High-Quality Images

The visuals on your website are important. Use high-quality, professional images that represent your brand well. Avoid using stock photos, and if you do use them, make sure they are relevant to your business.

Make Sure Your Site Is Secure

If you are collecting any sensitive information from visitors (such as credit card numbers or personal information), make sure your site is secure. This means using a SSL certificate to encrypt the data being transmitted.

Test Everything Before You Launch

Before you launch your website, test everything! Make sure all the links work, the forms are working, and the design looks good on all devices. Once your site is live, continue to test it and make sure everything is working as it should.

The Biggest Mistakes in Website Design

There are a few common mistakes that can ruin your website design. Avoid these, and you’ll be on the right track:

Not Prioritizing The User Experience

Your website should be designed with the user experience in mind. This means making it easy to navigate, fast to load, and easy to use. If you don’t prioritize the user experience, visitors will likely leave your site without taking any action.

Using Flash

Flash is an outdated technology that can slow down your website and make it difficult to view on mobile devices. Avoid using it, and opt for HTML5 instead.

Making It Too Complicated

Keep your design simple and easy to understand. Avoid using too many colors, fonts, and images. Stick to a few key elements, and make sure they work well together. No one wants to wait minutes for a website to load, so consider using a content delivery network (CDN)to help improve loading times.

Poor Quality Content

Your website content should be well-written, relevant, and informative. Avoid using filler content, and make sure all your pages add value for the visitor. Make sure that your check spelling and grammar before the page goes live, remember that this is a direct representation of your business.

Not Optimizing For Search Engines

If you want your website to be found by potential customers, you need to optimize it for search engines. This means using the right keywords, structure, and design.

Ignoring Analytics

Analytics can tell you a lot about how visitors are interacting with your website. Use them to improve your design and make changes that will help you achieve your goals.