December 1, 2020

Let's be honest. Facebook is only part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy.…

Marketers say revenue attribution - the practice of linking marketing efforts to a desired outcome (conversion, revenue, profit, etc.) -…

30 second summary: The Google Page Experience metric will go live in 2021. Reward pages…

Unlike many CPG startups who build a product before they find customers, the truffle-infused hot sauce brand Truff had a loyal audience before it made its…

Execs have privately referred to the platform as Discovery +, although that name has not yet been confirmed. Many of the company's most popular brands…

We analyzed 306 million keywords to understand the types of queries used in Google Search. Specifically, we looked at keyword distribution, query length,…

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things…

Starting this week, WhatsApp has released detailed new features: improvements to background images, a new way to search for stickers and the introduction of…

LONDON - Born Free Foundation launched a 60-second spoof ad to close the sale to raise awareness of the decline in wildlife.The online spot created by the…

Facebook will bring its standalone news tab, Facebook News, to the UK in early 2021.The social network introduced Facebook News as a standalone tab in its…