20 Social Media Templates That Can Help You Save Man-Hours

These social media templates cover all phases of the social marketing journey. From planning and creating content to publishing posts and measuring results.

Fill them up, customize them and save yourself a ton of time. As simple as that.

You will see results too.

How to Save Time with Social Media Templates Hootsuite Blog

Whether you're starting from scratch or looking to improve on your current social marketing strategy, you need this important social media template.

The social media strategy template makes it easy:

  • Set social media goals that will lead to real business results
  • Better target your ideal customer
  • Find out about the competition so you can stay ahead of the curve
  • See what's already working and what's not
  • Create or improve your social media profiles
  • Develop a thoughtful content strategy and set up a release schedule to stick to
  • Track your progress and adjust your plan as needed

Bonus: Get a free social media strategy template to plan your own strategy quickly and easily. Also use it to track the results and present the plan to your boss, teammates and clients.

Preview the social media exam templateHow to Save Time with Social Media Templates Hootsuite Blog

This social media template shows what works and what doesn't on social media – and what to do next. It's also handy for identifying scammer accounts, outdated profiles, and new ways to reach your audience.

Gathering these insights will help you get the most out of your social marketing budget and resources.

Get the Free Social Media Audit Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

bonus: Our guide to conducting a social media audit will walk you through every step of the process.

Preview of the content calendar templateHow to Save Time with Social Media Templates Hootsuite Blog

This is one of the most important tools to include in your social media toolkit.

A social media content calendar allows you to plan and schedule all of your social content in advance for maximum impact.

It will also help you:

  • Identify and fill in gaps in the publication
  • Remember important dates and events
  • Find your ideal content mix
  • Make sure your content is fresh and performing well
  • Collaborate with teammates and allocate resources effectively

Get the free, customizable social media calendar template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

If you need help customizing the template or want more examples of content calendars, check out our guide to making your own social media content calendar.

Preview of the editorial calendar templateHow to Save Time with Social Media Templates Hootsuite Blog

Another type of social media template preferred by social media professionals is the editorial content calendar.

It gathers all of your content projects into one document so you can plan and schedule each version.

The easiest way to organize a content calendar is to use a separate tab for each month in Google Sheets or an Excel spreadsheet. Activities can be broken down by day or hour depending on the scope and cadence of your release schedule.

Your editorial calendar should contain basic information about each of these projects:

  • Title or description of the content
  • Links to supporting documents such as content information
  • Author or author
  • Deadline
  • Channels you want to advertise on

Get the basic editorial calendar template and add columns or rows as needed. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Preview of the social media analytics templateHow to Save Time with Social Media Templates Hootsuite Blog

Recording and analyzing social media performance is key to demonstrating the value of your efforts.

But where do I start?

We created a template with tabs to keep track of key metrics for various social networks, including …

  • Followers gained / lost
  • engagement
  • Shares
  • Views
  • Click through
  • And much more

However, because each strategy is different, you can replace the sample metrics with those that matter to your brand.

Get the Free Social Media Analytics Report Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

If you're new to performance tracking, be sure to check out our Beginner's Guide to Using Social Media Analytics. The article provides a list of analytical tools that make reporting even easier.

Preview the social media report templateHow to Save Time with Social Media Templates Hootsuite Blog

This social media template is used to present the results to your boss, customers, teammates or other stakeholders.

Yes, it contains hard data that was captured in the analytics report template. But it also contains space for context and analysis. Both of these are important when presenting to people who are not as close to social media as you are.

Use this template to make recommendations, share lessons learned, and make recommendations for future tactics.

Get the Free Social Media Report Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Read our step-by-step guide on how to report your social media results for maximum impact.

Social media image size cheat sheet previewHow to Save Time with Social Media Templates Hootsuite Blog

Okay, so while calling this a social media template is a bit tedious, it will save you social networking time.

The Quick Reference Cheat Sheet includes all of the recommended image dimensions for each network. Profile photos, header images, ads – everything.

You have to do this right. With compelling images, you can grab people's attention and make a great first impression.

Get the always-up-to-date image size cheat sheet on social media.

Preview of social media bio templatesHow to Save Time with Social Media Templates Hootsuite Blog

Your bio plays a huge role in getting people to follow and engage with your brand on social media.

A biography on a network should contain five important pieces of information:

  • Who are you
  • Where do you work
  • What you are doing
  • The tone of your brand
  • How someone can get in touch with you

To make sure you have your base covered, we've created easy-to-use templates from bios from top brands on social media so you can create your own in no time.

Just fill in the blanks and copy and paste the final product into your profile.

Get the free social media bio templates for any network. To use them in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

bonus: Read our guide to writing the perfect social media bio for any network.

9. Social Media Scheduling Bulk Upload Template

Bulk schedule social media templateHow to Save Time with Social Media Templates Hootsuite Blog

Publishing or scheduling social media posts on multiple networks in a row can put a significant drain on your most valuable resource: time.

However, if you use Hootsuite's social media management tool, you can upload up to 350 social media messages simultaneously across multiple networks.

Check out this short how-to video or read the step-by-step guide and get the template.

Here are the instructions in text format …

Create a CSV file with all the social messages you want to upload in a specific format:

  • Column A.: Date and time (24-hour time). The accepted date formats are below. Choose a format and use it exclusively:
    • Day / month / year hour: minute
    • Month / Day / Year Hour: Minute
    • Year / Month / Day Hour: Minute
    • Year / Day / Month Hour: Minute
  • Column B.: Your message. Twitter has a limit of 280 characters, including the URL (which reserves a maximum of 23 characters).
  • Column C.: URL (optional). Enter the full url. You can choose to automatically shorten these to Ow.ly links.
  • The times must be set in the future (at least 10 minutes from the time of upload).
  • The booking times must end with either 5 or 0, i.e. H. 10:45 or 10:50. Define only one contribution per time slot.
  • Duplicate posts are not allowed (bad social media practice).

Unfortunately, Excel often causes formatting problems. So we don't recommend using it to build your spreadsheet. We prefer to use Google Sheets to create CSV files. You can also use TextEdit (1.7+) or TextWrangler.

Note: If you choose to use Excel, you must tell Excel that this data is in the Text column and must not be changed. Otherwise, it will try to convert your data to another ad which will fail while uploading.

Get the Free, Preformatted Bulk Upload Social Media Message Template. Open and customize it in Google Docs or any other program that accepts CSV files.

Preview the social media proposal template

This template is aimed at freelance social media professionals and social media agencies.

A social media marketing proposal is a document in which you suggest a range of social media marketing services for a potential customer. They explain the details of the work you want to do for the client, including a schedule and budget, and how you want to work together.

With the right details, you are well positioned to build a great working relationship with a new client.

Get the free, pre-formatted social media suggestion template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Brand pitch template preview

If you're a relatively new influencer, finding a good brand partnership can help build your portfolio and your credibility.

However, many pitches fall flat because they have not been carefully crafted and tailored to the particular brand. If you've sent a lot of pitches and haven't seen any results, then one of the 7 elements that every branded pitch must contain may be missing.

Unlock our free, customizable Brand Pitch Template to help the brands successfully reach out and end the influencer partnership of your dreams.

Get the Free Customizable Branded Pitch Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Influencer Marketing Strategy Template Preview

Use this social media template to plan your next influencer partnership or campaign on any social network.

Get the Free Influencer Marketing Strategy Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Buyer Persona Template Preview

Use this important social media template to conduct customer research and better target your audience by creating personas for your ideal customers.

Get the Buyer Personality Free Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

An Instagram carousel is a post that has multiple photos or videos that can be viewed by swiping or left clicking. Up to 10 pictures or videos can be added and shared as a single post in the feed. You get an average of 1.4 times more reach and 3.1 times more engagement than normal posts on Instagram.

Get 5 free, professionally designed Instagram carousel templates. To use it in Canva, click Use Template.

If you want to create clean, polished, and consistently stylish Instagram stories for your brand, the Instagram story templates are the way to go. Save time customizing these professionally designed ones with a few simple clicks in Photoshop.

Get 5 Free Instagram Stories Templates. To use them in Photoshop, unzip the file, double-click the style of the template you want to use, then double-click the PSD file.

Leave professional photo editing to the professionals!

Instagram presets are predefined changes that you can use to transform images with a single click. In other words, they're fancy filters – like the ones in your Instagram app, except better. These presets can be downloaded to your computer or phone using Lightroom (a popular photo editing app).

Get 5 Free Instagram Presets. To use them, extract the file and open the .DNG files in Lightroom on your phone or computer.

Instagram highlight icons on Jillian Harris' profile

Instagram highlight covers make a great first impression.

Located just below the bio section of your Instagram profile, they provide a sleek look for your Instagram highlights and draw attention to your best Instagram story content.

Get 40 Free Instagram Highlight Icon Templates. To use them, unzip the file and upload the icons you want to Canva, add a background color and send it to your phone to add to your Instagram profile.

Preview the Facebook cover template

When someone visits your Facebook page, the first thing they see is a large welcome image that takes up almost a quarter of the screen: your Facebook cover photo. This is the headline of your profile, a large, bold banner image that introduces your brand to potential Facebook followers.

Here is a popular Facebook cover photo from the Hootsuite Facebook page:

Get 5 Free Facebook Cover Photo Templates. To use them, unzip the file and double-click the image files to open them in Photoshop.

Preview of the Facebook group policy template

If you want your group to be a civilized clubhouse rather than the wild west, establishing some rules is a good place to start. Use our templates for three different types of Facebook Group Policy to get started.

Get 3 Free Facebook Group Policy Templates. To use them in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Preview of the template for social media style guides

A social media style guide ensures that all team members talking and writing about your brand are doing so in a consistent manner to support your brand image and goals. Use our free template to ensure your social media style guide doesn't miss any key sections.

Get a Free Social Media Style Guide Template. To use it in Google Docs, click the "File" tab, then choose "Make a Copy …" from the drop-down menu.

Do you love these social media templates? Save even more time on social media with Hootsuite. From a single dashboard, you can manage all of your accounts, schedule posts, engage your audience, improve performance, and more. Try it for free today.

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