15 coaching programs and social media assets

There are hundreds of social media training courses available. It is not easy to decide which one is right for you.

If you find yourself in this situation, you've come to the right place.

Today we offer you 15 social media training courses that are worthwhile. By "worthwhile," we mean that they teach you everything about social media marketing, from the basics to advanced skills.

After that, you'll have the confidence to run a social media campaign for your company or move on to the next stage of your career.

And the best part is that many of the courses on this list are completely free. You don't have to pay a penny to become a member.

Ready to dig in? Let's do this.

Bonus: Read the step-by-step guide to social media strategy with professional tips on how to increase your social media presence.

Social media training courses for beginners

1. Social Marketing Training | Hootsuite Academy

costs: $ 199

length: 6 hours

Teacher: The Hootsuite Social Marketing Experts

1-sentence course overview: If you are looking for a course that will make you a better social media marketer, this course is the best choice for you.

What's included:

  • Overview of social networks
  • Optimize your social media profiles (best practices included)
  • Social media strategies
  • Build your legal profession
  • Social content marketing
  • Basics of social advertising
  • Social Media Marketing Exam (optional)

benefits::

  • Format for various learning materials: videos, quizzes, texts, PDFs
  • Perfect for beginners and advanced users
  • Learn from Hootsuite social media marketing strategists and practitioners
  • Techniques that are easy to use in the course
  • Free demo available

disadvantage::

  • Does not include advanced knowledge (but Hootsuite has advanced course options here)

2. Social Media Marketing Basics | LinkedIn learning

costs: Free

length: 52 minutes

Teacher: Brian Honigman, Marketing Consultant, New York University, Associate Professor

1-sentence course overview: This course gives you an overview of social media marketing, from the benefits to your business and defining a target audience, to steps to creating a social media strategy and measuring your success.

What's included::

  • Social media marketing definition
  • Social media strategy
  • Post on social media
  • Interact with customers
  • Sell ​​on social media
  • Measure social media activity
  • Innovate with social media

benefits::

  • Contains videos, quizzes and text
  • Best suit beginner
  • An overview of social media marketing
  • The course is divided into many short lessons that are easy to learn
  • Support protocol

disadvantage::

  • Lack of intermediate and advanced social media education
  • No certification
  • Generic Social Media Marketing Techniques

3. What is social? | Northwestern University, Coursera

costs: $ 67 per month with a 7-day free trial

length: About 8 hours for 4 weeks

Teacher: Randy Hlavac, Northwestern University & CEO of Marketing Synergy

1-sentence course overview: This course explains how to create a successful social media marketing plan.

What's included::

  • Introduction to Social Marketing
  • Social trends
  • The business of social
  • Social overview

benefits::

  • Videos, quizzes, texts, peer-grade assignments
  • A clear explanation of the social and its benefits
  • Certificate included

disadvantage::

  • Some additional content is only available for the paid course
  • Don't focus on social media marketing strategies
  • Lack of actionable guides

Note: Remember to choose Audit to study this course for free.

4. Social Media Marketing MASTERY – Get to Know Ads on Over 10 Platforms | Udemy

costs: $ 12.99 (as of this writing)

length: 8 hours 12 minutes

Teacher: Coursenvy

1-sentence course overview: Get to know the basics of the top 10 social media platforms and access useful additional knowledge with this course.

What's included::

  • Social media marketing overview
  • Lectures on Facebook, Instagram, Twitter, Pinterest, Google Ads and Google My Business, YouTube, LinkedIn, Yelp, Snapchat and Tiktok
  • Landing pages and blogging

benefits::

  • Offers a detailed overview of all common social media platforms
  • Offers bonus material and learning recommendations
  • A good choice for beginners

disadvantage::

  • Lectures for Yelp, Snapchat, and Tiktok are text only
  • Some knowledge is repeated throughout the course
  • Contains too many downloadable resources and external links to distract from the learning process
  • Lack of real, advanced techniques

Advanced training in social media advertising

5. Advanced social advertising | Hootsuite Academy

costs: $ 249

length: 4 hours 30 minutes

Teacher: Hootsuite Social Media Marketing Experts

1-sentence course overview: This course is for marketers who want to master the art of running paid ad campaigns on Facebook, Twitter, LinkedIn, and Instagram.

What's included::

  • Social advertising landscape
  • Critical elements of a successful social media advertising campaign
  • Advanced best practices for targeting social media advertising
  • Create and iterate social ads
  • Bidding and Buying Social Ads
  • Measure the performance of social ads
  • How to create successful social ads with Hootsuite

benefits::

  • Learn with videos, text, quizzes
  • Free demo available
  • Submit certification exam
  • Advanced social media marketing training

disadvantage::

  • Not a good choice for beginners

Platform-specific social media training

6. The Essential Guide to Facebook Ads | Facebook blueprint

costs: Free

length: 22 minutes

Teacher: Facebook

1-sentence course overview: This course created by Facebook will teach you how to start an advertising campaign.

What's included::

  • When to advertise on Facebook and Instagram
  • A quick guide to Facebook Page Ads
  • Where people can see your Facebook ads
  • Facebook advertising tools
  • Steps to Create a Facebook Ad
  • How ad goals affect ad creation

benefits::

  • 100% free
  • Perfect for anyone new to Facebook Ads
  • Short lessons to help absorb knowledge easily
  • Contains screenshots from real Facebook ad campaigns

disadvantage::

  • Limited study materials
  • Limited learning formats (text only)
  • Lack of intermediate and advanced knowledge
  • No quizzes, no tests, no certificates

Note: Facebook also offers other free Facebook ad courses for beginners.

7. Instagram for Business | Facebook blueprint

costs: Free

length: 10 mins

Teacher: Facebook

1-sentence course overview: Learn How To Promote Your Business And Increase The Number Of Followers On Instagram.

What's included::

  • A beginner's guide to Instagram for Business
  • How to Create an Instagram Business Account
  • Tips for telling your company's visual story on Instagram
  • Instagram insights
  • How to Promote Your Instagram Posts

benefits::

  • 100% free
  • Short, easy to understand lessons
  • Suitable for beginners
  • Contains graphics to aid the learning process

disadvantage::

  • Limited study materials
  • Limited learning formats (text only)
  • Lack of intermediate and advanced knowledge
  • No quizzes, no tests, no certificates

Note: Click here to access other free Instagram courses from Facebook.

8. Marketing on LinkedIn | LinkedIn learning

costs: Free

length: 51 minutes

Teacher: Marcus Murphy, Sales Expert

1-sentence course overview: In this course you will learn how to use LinkedIn to generate leads and build your brand.

What's included::

  • Optimize your LinkedIn profile
  • Corporate pages
  • Share content on LinkedIn

benefits::

  • 100% free
  • Skip or jump to any lesson
  • Provides certification at the end of the course

disadvantage::

  • Limited learning formats (videos only)
  • No quizzes, no exercises, no exams
  • Missing intermediate and advanced instructions

9. The quick start guide to YouTube | YouTube creator

costs: Free

length: 12 minutes 30 seconds (total)

Teacher: Youtube

1-sentence course overview: Learn how to quickly set up your YouTube channel and use it for your business.

What's included::

  • YouTube basics
  • Channel branding
  • YouTube Policies and Guidelines

benefits::

  • 100% free
  • Official training course from YouTube
  • Learn through videos, quizzes, and text
  • Submit an exam and a final letter

disadvantage::

  • Limited study materials
  • Very basic knowledge of YouTube

10. Twitter Flight School Course 1 & 2

costs: Free

length: 2-4 hours

Teacher: Twitter

1-sentence course overview: Join Twitter Flight School to learn everything you need to know about Twitter ads.

What's included::

  • Twitter ad basics
  • Twitter Ads Manager
  • How to create and run video campaigns on Twitter

benefits::

  • 100% free
  • Courses are available in many languages ​​(i.e., English, Spanish, French, Portuguese, Arabic, Japanese, Mandarin Chinese, and Korean).
  • Detailed knowledge of advertising on Twitter
  • Offers a Twitter flight school badge (note this is not the same as a certification)

disadvantage::

  • Limited learning format
  • Limited study materials
  • Lack of advanced practices

11. Master Marketing with Pinterest Academy

costs: Free

length: Less than 1 hour

Teacher: Pinterest

1-sentence course overview: Learn how to run marketing campaigns and promote your business on Pinterest in nine short courses from the Pinterest Academy.

What's included::

  • Pinterest overview
  • Campaign goals
  • Creative strategy
  • Creative inspiration
  • Targeting and buying
  • Set up a Pinterest business account
  • Create and start a campaign
  • Manage and measure your campaign
  • Plan and strategize a campaign

benefits::

  • 100% free
  • High quality graphics that speed understanding
  • A detailed overview of Pinterest Marketing

disadvantage::

  • No videos, no quizzes, no exams
  • Does not offer certification
  • Lack of advanced practices

12. How to build your personal brand on TikTok | on Influencer Marketing Hub

costs: Currently you can learn this course for free (100% discount). However, the costs could change in the future.

length: About 3 hours

Teacher: Shelby Leimgruber and Ed Lawrence

1-sentence course overview: Take this course to discover TikTok, then apply what you learn to build your community (and make money) on the world's fastest growing social network.

What's included::

  • Tiktok basics and functions
  • Set up a TikTok account
  • TikTok's audience
  • How to Make Winning TikTok Videos
  • How to create engaging content
  • TikToks "For Your" Page
  • TikTok for companies
  • Reach TikTok Ads

benefits::

  • Learn through videos, interviews, and quizzes
  • Contains 10 well designed and easy to use modules
  • Provides free additional resources including templates, case studies, and tool recommendations

disadvantage::

  • No exams, no certification
  • Limited knowledge of TikTok Ads

Training on social analytics and campaign evaluation

13. Social ROI and Value Analysis

costs: $ 249

length: 3 hours

Teacher: Hootsuite Social Media Marketing Experts

1-sentence course overview: In this advanced course from Hootsuite, learn how to measure and demonstrate the return on investment (ROI) of your social media campaigns.

What's included::

  • Introduction to Social ROI
  • Combine social strategy with social ROI
  • Delivering the Value of Social Media
  • Paid ROI on social advertising
  • Proficiency in Hootsuite Analytics
  • Understand the insights and impact of Hootsuite
  • Third-party Hootsuite integrations

benefits::

  • Perfect for marketers, sole proprietorships, or small business owners looking to take control of their social media marketing efforts.
  • Learn through videos, text, and quizzes
  • Provides an exam and certification
  • An in-depth course on analyzing social ROI and value

disadvantage::

  • Not suitable for beginners

14. Google Analytics courses | Google

costs: Free

length: 4-6 hours

Teacher: Justin Cutroni, Krista Seiden and Ashish Vij

1-sentence course overview: Become a Google Analytics Master with these six free online courses officially hosted by Google.

What's included::

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for power users
  • Google Analytics 360
  • Introduction to Data Studio
  • Google Tag Manager basics

benefits::

  • All courses are free
  • Learn through videos, quizzes, and additional content
  • Contains basic and advanced knowledge of Google Analytics
  • Provides an exam and a certificate of completion
  • The courses are available in many languages ​​(Simplified Chinese, Traditional Chinese), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish and Vietnamese.

disadvantage::

  • English can be mixed up in some translated texts
  • Some of the lessons do not cover the new functions and features of Google Analytics.

15. Get insights with YouTube Analytics | YouTube creator

costs: Free

length: About 15 minutes

Teacher: Youtube

1-sentence course overview: In this course, you will learn more about Youtube Analytics so you know what works and what doesn't with your YouTube campaigns.

What's included::

  • Decode YouTube Analytics
  • Learn more about your audience
  • Understand your video reach
  • Know how much you are making on YouTube
  • Get answers to frequently asked questions about YouTube Analytics
  • Measure YouTube Engagement

benefits::

  • 100% free
  • One exam available
  • Offers videos, quizzes and additional content

disadvantage::

  • Lack of advanced tips and tricks
  • Offers a graduation letter only
  • The course exam shows no results or how many questions you answer right / wrong.

Mark Cuban once said: “Learn, learn, learn. The greatest competitive advantage is knowledge. "

It's time to invest in yourself because that's the highest ROI you can get.

Ready for your learning journey? To join Hootsuite Academy Today you can access the best social media training created by practitioners and experts at Hootsuite. Then equip yourself with industry-recognized certifications to improve your career!

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