11 Types of Keywords Every Digital Marketer Should Know
From the smallest and the biggest query to everything in between, Google is your go-to platform. Now whenever you do search for anything, there is usually a permutation or combination of words that are generally used, and these are called keywords.
Significance of Keywords
All the words or phrases, that help Google in identifying what exactly is the content you are searching for, are called keywords. There are a lot of algorithms that are devoted to identifying these types of keywords and helping the user find the content which will best suit their needs.
The whole point of keywords and harnessing their power is to drive more traffic for websites or any webpage. Since users are dependent on Google for many things these days and the number of users is also continuously increasing, the significance of keywords is only going up.
However, a balance needs to be maintained when making use of these different types of keywords because in the end, you are working towards giving the optimal user experience to your audience and keyword stuffing or excessive use of keywords, can harm the quality of your content.
11 Important Types of Keywords with Examples
Given below is a list of keywords along with examples to help you understand their usage better as well as what exactly makes them so efficient:
As the name suggests, these are short keywords that constitute a maximum of three words. They are even referred to as the head keyword at times and have a massive search volume.
However, this type of keywords also has a lot of competition because most of the users out there start their searches with small phrases or singular words first.
The brevity of short-term keywords makes it harder to get a clear idea of what exactly the user wants since a solitary term can stand for a lot of things. This is why they don’t convert well.
Example: If one searches for ‘almonds’, they might be searching for its nutritional value or just its different varieties. You can’t be sure.
These keywords are of a minimum of three words. Long-tail keywords are also much clearer and specific than short-term keywords as they use more words and that makes it easier to explain the query.
But while this type of keywords search volume is way lower in comparison, their effectiveness is way more because the search intention is clear from the get-go. Users who search using long-term keywords are usually the ones who are serious about making that particular purchase. So these types of keywords are most important in seo.
Example: ‘Malls in Hyderabad’ will result in a particular result since the query is also very specific.
Short-Term Fresh Keywords
As is given in the name, these are short words or phrases that have been hyped by the media or by news organizations and are, therefore ‘fresh’ because of their relevance currently.
Example: ‘Pawri trend’ will tell the hype around the latest meme sensation on social media. These type of keywords are explosive keywords that lead to a lot of traffic but also die pretty quickly.
Long-Term Evergreen Keywords
These simply refer to the long-tail keywords that are not going to go away anytime soon since their relevance is ‘evergreen’ or long-lasting.
Example: ‘10 uses of exercising regularly’ is a topic that will always remain relevant because exercising is an important concept and therefore, it won’t become redundant.
These are the type of keywords that fall between the head keyword (i.e. the popular keyword that drives high search volume, also known as head term) and long-tail keywords.
Example: If the head keyword is ‘bread’ and the long-tail keyword is ‘buy bread in Delhi’, the mid-tail keyword would just be ‘buy bread’. These are mostly just half-hearted attempts by users to get information.
The keywords that are being used by your competitors to get the required traffic are called competitor keywords. Keeping a track of these types of keywords will help you in understanding your audience and their interests better, and improving your content.
Example: If your competitor is using ‘automated email tools’, you could focus on ‘how to create an automated email’.
Intent Targeting Keywords
Intent targeting keywords are created based on the analysis of a user’s intention and fall under three categories:
Informational: Users are searching for information on a particular topic.
Example: ‘What is lemongrass’, ‘where can I buy lemongrass’, etc. You need to focus on the various Ws (What, where, when, who, etc.)
Commercial: When the users want to buy something and are serious about it.
Example: ‘Specifications of iPhone 12’, ‘Shipping costs of PS5’ are examples of the searches done by users when they are planning on buying a particular product. You need to make use of phrases like expedition dates, place of origin, etc.
Transactional: The final step before they decide on buying anything are transactional keywords, these type of keywords include phrases like sale, best price, warranty period, etc.
Example: ‘Best price of Xiaomi Note 7’, ‘Buy Mi smartwatch’, etc.
LSI (Latent Semantic Indexing) keywords are a little hard to understand since they are based on the main keyword. These are keywords related to the main keyword and are closely linked to it.
These types of keywords are helpful because they help you in creating a wider umbrella and target a bigger audience. Using one root keyword, you can cover more ground. LSI keywords are extremely helpful when it comes to content or blog post creation.
Example: If a user searches for ‘cold brew coffee’, some LSI keywords related to this are drinks, water, brands, beans, grind, etc. The one important thing to remember here is that LSI keywords are not synonyms and therefore, they should not be confused.
These are the keywords related to a particular product or a brand.
Example: When you search ‘copier’, then most probably you’ll get results for the products by Xerox. Further, if you type ‘coffee’, you’ll get results that include the top coffee brands in your area.
Many brands which have collaborated with celebrities also pop-up in the results when the celebrity’s name is searched for. This is because since that celebrity is the brand ambassador, their name serves as a keyword for that particular brand.
Customer Defining Keywords
Customer defining keywords are one type of keywords which define a particular subset or group of people. The more specific you are, the better your final results will be. Users are essentially describing themselves in such searches.
Example: Joggers for women, watches for men, etc.
Keywords that are focused on locations and are useful for the users who are looking for products or services in a particular area. Such searches are fast gaining popularity and even Google is putting more focus on them.
Example: Best cafes in Kolkata, hotels in Lucknow, etc.
These different types of keywords are the connecting link between you and your potential customer. Make sure to put together a list that makes the optimal use of them and be very clear of what exactly you wish to gain from their usage.
We all know how vital Google searches are in our lives and harnessing its power to market your business is vital. Keywords are really the ‘key’ when it comes to doing that.