21 Snapchat Stats That Matter to Social Media Entrepreneurs

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If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help.

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy.

If your brand is planning to use Snapchat for business, be sure to incorporate Snapchat statistics into your social media plan. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

General Snapchat statistics

1. 238 million people use Snapchat every day

The number of people using Snapchat continues to increase. As of June 2020, an average of 238 million people were using Snapchat each day. This is an increase of 35 million, or a 17% increase, year-over-year.

And users are actively engaging with the platform more than ever. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily.

2. Snapchat is the world’s 13th most-popular social media platform

Snapchat launched in 2011. In 2020, it remains one of the 15 most-used social media platforms. In July 2020, Facebook was the most-popular platform, with more than 2.6 billion monthly active users. YouTube and WhatsApp were the second and third most-popular platforms respectively.

Snapchat, with 397 active monthly users, sits in 13th. This Snapchat usage statistic shows Snapchat is more popular than Pinterest and Twitter.

Source: Statista

3. Snapchat is the sixth most-popular messaging app worldwide

WhatsApp is the world’s most-popular messaging app with two billion active monthly users. But Snapchat has 398 active monthly users as of July 2020.

Statista Snapchat sixth most-popular messaging app

Source: Statista

4. Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019

During the second quarter of 2020, Snapchat’s revenue increased to $454 million.

5. On average, Snapchatters open the app more than 30 times per day

This Snapchat stat shows users continue to engage with the social media platform, logging in frequently.

Plus, Snapchat stats for 2020 found that the Snapchatters spend an average of 30 minutes on the app each day. That means the average user logs into Snapchat for one minute at a time.

Snapchat user statistics

6. The USA is Snapchat’s biggest market

In July 2020, the USA had over 101 million Snapchat users. This makes the USA Snapchat’s largest market by a significant amount.

Following the USA, Snapchat’s biggest markets are India, with more than 33 million users. France has more than 20 million users.

Statista USA is Snapchat's biggest market

Source: Statista

7. More than 60% of Snapchatters identify as female

According to global Snapchat user statistics collected in 2020, 61% of Snapchatters identify as female. And 38% identify as male.

Statista more than 60% of Snapchatters identify as female

Source: Statista

8. 82% of Snapchat users are ages 34 or younger

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z.

Digital 2020 82% of Snapchat users are ages 34 or younger

Source: Digital 2020

In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. That means Snapchat is reaching more 13 to 34-year-olds in the USA than Facebook, Messenger and Instagram combined.

And according to Snapchat user statistics collected in 2018, American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. But they use Snapchat most often, followed by YouTube.

9. American adults are more likely to have ever used Snapchat than Twitter, WhatsApp or Reddit

According to Snapchat user statistics collected from the Pew Research Center in 2019, 24% of Americans say they have used Snapchat. This is significantly lower than other social media giants. For example, 73% of Americans say they’ve ever used YouTube. But Snapchat usage is higher than Twitter, WhatsApp and Reddit.

Pew Research Center 24% of Americans have used Snapchat

Source: Pew Research Center

10. The typical American Snapchatter lives in an urban environment and has some college education

Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have some college education.

Plus, 29% of Americans who have ever used Snapchat live in an urban area.

Snapchat usage statistics

11. 46% of American Snapchatters use the platform several times per day

According to Snapchat stats collected in 2019, Snapchat is the second most-visited social media platform daily. After Facebook, Americans are most likely to visit Snapchat several times a day.

Pew Research Center 46% of American Snapchatters use the platform several times per day

Source: Pew Research Center

12. Snapchat is not seen as a news-focused platform by 73% of American users

Only 27% of Americans get news from Snapchat. Snapchat stats in 2020 show that most Snapchatters are logging onto the social media platform for social purposes, rather than for current events updates.

According to a blog post on Snapchat for Business: “Younger Snapchatters in particular are communicating via Snapchat, with teens in Canada (58%), the Netherlands (44%), Norway (66%), the UK (60%), Sweden (44%), and France (64%) using the platform more to close the virtual gap between real friends, family, and loved ones.”

13. Over 180 million Snapchatters engage with AR

In the second quarter of 2020, Snapchat found that investing in its various augmented reality (AR) features paid off. As well as interactive lenses and filters, Snapchat recently added new AR features including Voice Scan and Music Lenses.

Those additions mean, on average, more than 180 million Snapchatters engage with AR each day. That’s over 75% of Snapchatters using Snapchat AR each day.

Over 180 million Snapchatters engage with AR

Source: Snapchat for Business

14. More than 100 million Snapchatters have played Snap Games

Recent Snapchat stats also show that this social media platform is popular for gaming. Between April 2019 and June 2020, over 100 million Snapchatters played Snap Games, like Bitmoji Party.

15. Millions of users are engaging with new Snapchat innovations

Over 200 million Snapchatters engage with the updated Snap Map.

One of Snapchat’s original mobile shows, “Endless Summer,” was watched by 28 million people in 2019. And the daily average number of Snapchatters watching Snapchat’s original shows has increased by more than 45% year-over-year during the second quarter of 2020.

Since integrating more than 800 apps into the Snap Kit, close to 150 million Snapchatters are engaging with the integrations each month.

Millions of users are engaging with new Snapchat innovations

Source: Snap Kit

Snapchat for business statistics

16. Snapchat users are 60% more likely to make impulse purchases

Together, Millennials and Gen Z have a direct spending power of $1 trillion. And these users are ready to spend.

Plus, 35% of Snapchatters send snaps about products they’re interested in buying.

Snapchat for business statistics

Source: Snapchat for Business

17. Snapchatters are 20% more likely to make purchases on mobile

And Snapchat introduced a new feature in July 2020 to make it easier for brands to connect with Snapchatters on their mobile.

Brand Profiles is a new feature that’s a permanent home for brands on Snapchat. Plus, Brand Profiles can include a link to a native store experience and allow Snapchatters to make purchases via Shopify.

Snapchat brand profiles feature

Source: Snapchat for Business

18. Snapchatters use apps to make purchases at least once a month

And 40% say they download between 1 to 5 apps in a week.

Snapchat advertising statistics

19. 64% of Snap Ads are viewed with sound on

This Snapchat business statistic is important for brands advertising on Snapchat. Even though the most effective Snapchat ads are only 5 to 6 seconds long, be sure to incorporate audio.

20. Advertisers only need a few seconds to connect with the Gen Z audience

55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad. This is double the ad recall of individuals ages 40 and over.

55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad

Source: Snapchat for Business

21. Snapchat’s estimated net advertising revenues are projected to reach USD$2.62 billion — soon

Snapchat is expecting to reach this by 2021. And it’s a substantial increase, too. Snapchat’s net advertising revenues were USD$1.53 million in 2019.

Armed with these essential Snapchat stats, brands can make informed decisions about their Snapchat marketing strategy!

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

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